To become a competitive and relevant designer in today’s intense and over-saturated markets you need to develop a clear and relevant style.

Mentoring offers the opportunity of Individual, or very small group tuition, allowing you the luxury of focusing on your own specific study needs.

From my London studio, I will guide you through the design process, from the initial concept to the final presentation of a fully proposed collection line-up. Focusing on your personal approach to the subject as the catalyst for defining your design language.

We will cover a diverse range of research and design techniques as you generate the work necessary to arrive at a well-explored, creative and relevant outcome. 


This opportunity is for those wanting to

  • Develop a portfolio for application to university (degree level and above)

  • Develop a product to take to market

  • Start up a design driven business



  • Intermediate - Advanced


Typical skills to be developed throughout the mentoring

  • How to conduct a diagnostic review of your design process and intended market

  • Writing a Seasonal design brief

  • How to research & design (using current methodologies)

  • Preliminary Sketching and development of design work

  • How to review Fashion as a visual resource for design

  • Texture Sourcing: Fabrication and innovation of surface

  • Understanding colour palette & visual merchandising

  • Enhancing design development skills

  • Range planning & line-up development

  • Line-up review



  • Ability to achieve a cohesive visual narrative in your work

  • 2D to 3D experimentation as design analysis

  • Show fashion awareness in creative choice making

  • Design development skills

  • Resolved collection proposal

  • Skills in fashion communication

  • Practical application and guidance on your next steps



Please contact me by email or complete an Expression of Interest form.  You will then be invited to attend a 2 hour consultation to generally advise and establish whether my sessions are a good direction for you to take.

The consultation will last 2 hours and can take the form of a portfolio review (of existing work) or, if you have no work to show we can agree a set project to be presented before being accepted as a student on the 5-session program.

You will also be given general direction and professional advice regarding your intended creative journey.


Consultation Fee:

  • £90 (to be paid in-full and in advance of your consultation)

Fee Options:

One-To-One tuition:

  • £135 Per 3 hour session

  • £600 for 5 x 3 hour sessions

To be paid in-full, in advance of your first session

Group Option: (2 - 4 Students)

Suitable for design teams or partners

  • £100 Per 3 hour session (per student)

  • £450 for 5 x 3 hour sessions (per student)

To be paid for in full and in advance of your first session

Each 3 hour session:10.30am - 1.30pm (unless arranged otherwise) with date(s) to be agreed in advance

Note: If you arrive late without 24hrs notice the session will still end at 1.30pm (no refunds)

Extra Tutorials: (minimum booking notice: 48Hrs)

  • £45 Per 1 hour tutorial

All consultations, workshops & tutorials to be paid for in full and in advance of your first sessions

Student Feedback

Ian is a brilliant tutor / mentor! Not only does Ian possess a deep-seated knowledge of the fashion industry, he is incredibly experienced in his field and, most importantly, is a designer/practitioner himself with his own brand. Ian communicates and teaches in an inspirational and also entertaining way. He likes to challenge existing thinking constructively to try and get the best ideas and original concepts. He does not tolerate mediocrity and is very honest in his approach. I have learned a huge amount and benefited a great deal from Ian's teaching. I would have no reservations whatsoever in highly recommending him to any designer wishing to launch their own fashion brand or anyone who might need expert consultancy with any aspect regarding fashion design. Ian's refined aesthetic and understanding of the industry, coupled with his very positive and helpful approach will not fail to improve or enhance a design collection.

Gemma Street

Is a bespoke Student setting up a luxury womenswear brand 2018