WHY STUDY WITH IAN SCOTT KETTLE?

Ian has taught for the last 16 years at Central Saint Martins and is currently the course leader of the Fashion FESP (Free Elective Semester Program) for Study Abroad students.  He has also lectured at The Victoria & Albert Museum, London College of Fashion, Chelsea College of Art and overseas at Parsons The New School Paris, UAL Buenos Aires, International Creative Art and in China, both the Design Academy and Light & Shadow Fashion Design Academy.

Ian has combined his extensive teaching career with over 25 years of independent and prêt-à-porter fashion industry experience as a freelance designer, studio manager and master pattern cutter, alongside running his own successful men’s bespoke accessory company Ian Scott Kettle. 

With his combined experience in teaching and industry, Ian has a broad understanding of the demands of being both a design practitioner as well as a student of fashion and takes pleasure in sharing his vast knowledge with his students. 

 

MENTORING

To become a competitive and relevant designer in today’s intense and over-saturated markets you need to develop a clear and relevant style.

Mentoring offers the opportunity of Individual, or very small group tuition, allowing you the luxury of focusing on your own specific study needs.

From my London studio, I will guide you through the design process, from the initial concept to the final presentation of a fully proposed collection line-up. Focusing on your personal approach to the subject as the catalyst for defining your design language.

We will cover a diverse range of research and design techniques as you generate the work necessary to arrive at a well-explored, creative and relevant outcome. 

 

    This opportunity is for those wanting to

    • Expand their design skills
    • Develop a product to take to market
    • Start up a design driven business

     

    Level

    • Intermediate - Advanced

     

    Typical skills to be developed throughout the mentoring

    • How to conduct a diagnostic review of your design process and intended market
    • Writing a Seasonal design brief
    • How to research & design (using current methodologies)
    • Preliminary Sketching and development of design work
    • How to review Fashion as a visual resource for design
    • Texture Sourcing: Fabrication and innovation of surface
    • Understanding colour palette & visual merchandising
    • Enhancing design development skills
    • Range planning & line-up development
    • Line-up review

     

    OutcomeS

    • Ability to achieve a cohesive visual narrative in your work
    • 2D to 3D experimentation as design analysis
    • Show fashion awareness in creative choice making
    • Design development skills
    • Resolved collection proposal
    • Skills in fashion communication
    • Practical application and guidance on your next steps

     

    HOW TO APPLY

    Please contact me by email or complete an Expression of Interest form.  You will then be invited to attend a 2 hour consultation to generally advise and establish whether my sessions are a good direction for you to take.

    The consultation will last 2 hours and can take the form of a portfolio review (of existing work) or, if you have no work to show we can agree a set project to be presented before being accepted as a student on the 5-session program.

    You will also be given general direction and professional advice regarding your intended creative journey.

     

    Consultation Fee:

    • £90 (to be paid in-full and in advance of your consultation)

    Fee Options:

    One-To-One tuition:

    • £135 Per 3 hour session

    • £600 for 5 x 3 hour sessions

    To be paid in-full, in advance of your first session

    Group Option: (2 - 4 Students)

    Suitable for design teams or partners

    • £100 Per 3 hour session (per student)

    • £450 for 5 x 3 hour sessions (per student)

    To be paid for in full and in advance of your first session

    Each 3 hour session:10.30am - 1.30pm (unless arranged otherwise) with date(s) to be agreed in advance

    Note: If you arrive late without 24hrs notice the session will still end at 1.30pm (no refunds)

    Extra Tutorials: (minimum booking notice: 48Hrs)

    • £45 Per 1 hour tutorial

    All consultations, workshops & tutorials to be paid for in full and in advance of your first sessions

    TWO-DAY SEMINAR

    Please join me for a two-day fashion seminar.

    Using vivid and engaging visuals this entertaining and informative series of presentations will offer an insight into the workings of the fashion industry from the perspective of an independent designer. 

    During this weekend seminar I shall lay out the UK market system and identify the positioning of key brands and designers, to reflect on the way they communicate with their audience (or tribe).

    We will discuss the complex issues facing designers today, as well as attempting to navigate the complex and diverse industry in search of the future of fashion.

    THIS OPPORTUNITY IS FOR:

    • The design practitioner
    • Journalists-Stylists-Communicators
    • Those considering a career in the fashion industry
    • Design driven business start-ups
    • The sartorially curious

    LEVEL

    •  Intermediate – Advanced

    DAILY SCHEDULE

    • MORNING SESSION: 10-11-30AM
    • COFFEE BREAK: 11.30-12PM
    • WORKSHOP: 12-1.30PM
    • LUNCH BREAK: 1.30--2.30PM
    • AFTERNOON SESSION: 2.30-4.30PM

    DATE: TBC

     

    FEE: £120

     

    TOPICS OF DISCUSSION

     

    DAY ONE

    • Exploring methods of R&D: Research & design
    • Deconstruct the 5 elements of fashion trend analysis: detail – colour – texture – silhouette – mood
    • Focusing on Colour as Commercial Palette
    • Identify available textile sourcing & innovations

    Laying out the design journey of a collection as a key to understanding and developing your own processes and product.

    We will observe how other designers use the storytelling potential of the collection to communicate with their customer (tribe) So we can begin to identify our own design intentions.

    We will discuss the positioning of the design process within the supply chain and how designers communicate ideas to the wider industry and why innovation is the key focus of most brands.

    We will focus on the current independent and aspirational design marketand Identify the emergence of potential new practices

    Look at trend communication and argue that the current idea that trend is now obsolete. 

     

    WORKSHOP

    1.   ESTABLISHING A CONCEPT

     

    DAY TWO

    By focusing on individual garments and their specific retail purposes we can begin to understand how to deliver a focused, purposeful product. 

    • The Fashion 5: Garment & wearer
    • Range Planning: Laying out its necessary components: Directional - repeat - on-trend & innovation lead garments. 
    • Explore ways that fashion communication has evolved. 

    From the, once relevant, sartorial magazine with their biting critique and informative visual language, to the revolution of the modern blogger and instagram generation. Where is it all heading and how can a new designer get noticed?

    • Establish Market Specific ideas that relate to a focused customer (tribe)
    • Begin to understand where new methods of presentation, delivery and consumption may occur.
    • Innovations in Fashion Communicating
    • Consider why traditional systems of delivery are perhaps no longer the most efficient.
    • Looking at the supply chain to understand the order of events that bring products to market

     

    WORKSHOP

    1.   COLOR BOARDING & VOSUAL MERCHANDISING

     

    USEFUL INFORMATION

    • Questions and interaction from participants will be encouraged, so it’s a good opportunity to meet with the like-minded.
    • Key elements of each seminar will be digitally available as a record of the evening topics.
    • Refreshments are supplied: water, juice, Tea & Coffee, pastries

     

     

    HANDBOOK

     

    Important information:

    It is not possible to guarantee that you will produce a full portfolio of work by the end of the course, you may require further sessions.  Much depends upon your starting point when we begin our sessions. All work will be assessed at the end of our last tutorial and guidance provided.

    Before committing to tuition, consider whether you have the time necessary outside of our tutorial time to put into practice what has been learnt. You will be expected to commit to 5-15 hours a week (20-60 hours a month) of self-guided study between sessions to achieve the best outcome. Each of the five sessions is arranged in 2-4 week intervals to allow for development of the work to evolve between sessions.

     

    Other considerations:

    Weather building a folio, developing textile experiments, sourcing materials, ordering professional processing or making samples, you will be spending money. It is advisable to set aside a weekly budget to cover whatever your developments require:

     

                               Printing: £10-30pcm (estimated)

                               Folio work: £20-50pcm (estimated)

                               Textile sourcing & experiments: £50-100pcm (estimated)

                               Making Samples: A significant expense – full costing should be completed

     

    My method of teaching is not for everyone!

    My teaching encourages students to explore fashion design as an art form as well as a product. My teaching begins from the position that UK fashion at its best is youthful, progressive and experimental and not centered on current perceptions of beauty, luxury or glamour. My approach may not be suitable for those wishing to mass produce a simple, commercial clothing or sportswear range.

     

    Useful Information

    • All courses will be run from my Holborn Studio London, situated at Cockpit Arts
    • Building access: No access to the building unaccompanied at any time during or outside timetabled sessions.
    • Your place will be confirmed on receipt of full payment which is non-refundable
    • Equipment and basic art materials will be provided for all workshops
    • Access to on-line advice between lessons available (email only) between the dates of your learning

     

    If English is not your first language:

    Before booking your first consultation, consider weather you have a sufficient level of English to make the most of your study experience.

    If I feel our communication is not fluid enough for the subtleties needed to convey ideas and articulate creative intention I may deny your application to the full pathway.

     

    Terms & Conditions:

    • You must be over 18. 
    • Dates and times are arranged with individuals and confirmed only when full payment, which is non-refundable, has been received. 
    • If you cancel a pre-arranged lesson/consultation within less than 24 hours of the confirmed start time, you will forfeit the full price of that lesson/consultation.
    • Lessons/consultations will start and end at the arranged time not the time that you arrive if you are late. 
    • A block of tuition must be completed within six months of your first lesson. 
    • Prices, terms & conditions are subject to change.  Please check details before booking.